With 2015 ending we reflect on what we learned and experienced. Now is the time for the future to become a reality. As we experienced in 2015 was the the date from Back to the Future they had hover boards and flying cars. In today’s reality however, hover boards are common in just about everyone now; from mall cops to kids playing with them in the driveway. The trends and new technology we can expect to see according to theguardian.com are as follows; Virtual reality (VR), Augmented reality (AR), Streaming services, Original, quality content,Mobile live streaming,Ad personalisation,Moment marketing, Ad blocking,Reciprocal ratings, and finally Drones, batteries and robots (Crowd sourced trends)
Let’s take a look at some of these a little more. If you would like more details you can find them here.
Virtual Reality (VR)
VR could become a very important component to consumer interaction. VR is seen as gimmicky right but has high potential to grow, just like mobile and social media has.
Augmented Reality (AR)
With VR on the rise this has given greater opportunity to AR to become mainstream for consumers, because it already works great with current technology. With companies like Google and Microsoft investing in companies to launch within the next year, it is sure to have a successful first year.
With people moving away from traditional TV to streaming, we can expect to see new streaming services popping up throughout 2016 with the focus in certain areas such as Ultra high-definition or specialised genres.
Original, quality content
Take Netflix for example – they have created and produced many shows that have a huge following *cough cough OITNB cough* We can expect more brands to do this not only with video content, but also to outsource content creation and start using white labeling more often.
Mobile live streaming
2015 brought a lot of attention and success to two apps; periscope and meerkat. These apps have helped shape Vlogger and other video posters to enable and target their audience and to start streaming right from their profile, with the video also being saved for later viewing. Making it much more user friendly and allowing them to specially reach their target marketing more effectively.
Drones, batteries and robots (Crowd sourced trends)